Where Do Domain Buyers Come From?

As I was analyzing my domain portfolio this morning, I was looking at the “sold” tab on my Excel spreadsheet and just taking note of where my sales had come from. I though it might interest someone, so I figured I would write a blog post about it.

The simple breakdown goes likes this:

  • 40% – Sold via GoDaddy (including GoDaddy partners such as Afternic)
  • 40% – Sold via Flippa
  • 20% – Sold via direct inquiry

Selling Domains via GoDaddy
My easiest sales – and most sales volume – have come through GoDaddy. They have either contacted me and told me someone was interested, or I got an email saying that someone had purchased a domain from me. Both are emails that brighten my day. 🙂 Here is an example of one of those I got recently:



Selling Domains via Flippa
Years ago, I had a run of successful domain sales via Flippa. In the past few years, I have not had as much success. I am not sure why, but from my experience, it’s probably because early on I was selling sites that had revenue and lately, I have been liquidating domains.

Selling Domains via Direct Inquiry
As far as direct inquiry, that’s kind of like getting dealt a lucky hand of poker. Well, it’s actually more like having a desirable site or domain, and making it known that it is for sale, but the infrequency with which it happens t me, it seems almost like playing poker.

What Has Not Worked For Me (Sedo / Brokers)
Not to be negative, but I have not had much activity from my portfolio on Sedo. I have had a few low ball offers, but nothing that encourages me to invest time managing my domains there (aside from keeping the prices up). In full disclosure, I don’t use Sedo parking, so I am not sure if that has any impact. I also have not found any brokers that actually want to have a conversation, not even the ones I met at NamesCon which I find odd. I clearly have decent domain names because people are buying them. Sometimes, things like that are a blessing in disguise, so I don’t let it bother me… I am just sharing observations.

I’d love to hear other people’s thoughts and experiences on how they are connecting with domain buyers, so feel free to comment below.

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